Essence “A versatile new gel with grapefruit oils that delivers firm hold with a dry finish.”

Byrdie “It's the only flatiron that won't damage my often dry, over-processed hair. This technology really works”

Glamour.com “amika is kind of a rebel when it comes to beauty. It was founded…with the belief that...

Harper’s Bazaar “The plates on this iron are made from a combination of silk, teflon, mineral, and ceramic...

Refinery29 “A few shots of this fine mist brought softness, bounce, and volume to wilted, post-gym (and pre-cocktail)...

NewBeauty “To make at-home blowouts (a lot) more manageable, try The Wizard Multi-Benefit Primer that reduces blow-dry time,...

Allure “The heated bristles left our hair straight and shiny in less time than our traditional flatiron.”

PopSugar “Sweep hair into an elegant updo, then spray on this shimmery product for some drama. Its versatility...

Behind The Chair “To minimize frizz and keep waves sleek, spray Touchable Hairspray directly onto your brush instead...

Cosmopolitan “Avocado oil and sea buckthorn berry work their magic to bring damaged hair back to life —...

Refinery29 “This shampoo is meant to both strengthen and soften weak, brittle locks thanks to strand-saving ingredients like...

Fashionista "If you can’t already tell by the packaging, Brooklyn-based amika is all about making hair styling easy...